The days of build it and they will come are long gone with the tech bubble. Building a membership website today takes some effort, even if you have a niche focus. The amount of work needed ranges from genre to genre.
The fact is, there are hundreds of thousands of domains registered daily. Much like a mansion built in the middle of the florida everglades, no one will know it exists if you don't tell them. This article covers a few techniques we use to build our own popular membership websites as well techniques we have seen customers successfully use.