One popular way to make money with a directory website is to create the listings yourself, then charge the listing owner to claim the listing. In this continuation of our Monetizing WP series, we focus on how you can use BePro Listings and the Claims addon to create passive income
Initially, its difficult to get traffic to your website. Unless you have an unbelievably relevant domain name, chances are no one will want to even invest the time necessary to post on your website. This means you are going to have to start the process either by yourself or with the help of a developer.
Once the listing is live, you are benefiting from having that content on your website. It has the potential of bringing in traffic. At the very least it shows google that you continue to post relevant content on your directory website.
If all things go well, the company depicted in your listing will eventually find it. Either via
- google search
- customer feedback
However the owner finds your listing, their next step will definitely be to control the narrative coming from your listing. This is where the advantage of having an option for them to claim the listing comes in handy. They update the info making it richer and you gain a potential customer.
BEPRO LISTINGS SETUP
First, to facilitate this feature, you will need our claims addon. This will put a “claim” button on each listing on your website. The user clicks the button which results in a pop up. From that popup the user can either
- Login then claim the listing
- Register then claim the listing
Whichever route the customer ends up going through, the result is the same, an email being sent to the WordPress administrator. In this email, you will receive all details shared by the customer regarding the listing. They are able to explain why they believe they own the listing. If you believe their message and think its beneficial for you to release the listing to them, simply click approve from the admin page
Once you approve the transfer, the author of the listing is changes to the account claiming the listing. They can then manage the listing from their My Account page as if they created the listing themselves. If that listing would require a payment because of how you have setup BePro Listings, then the listing will be set to pending until the user pays. As with all listings, you retain ultimate control via the admin menu
The big win in this case is having a team of people, updating listings on your website for free. Imagine hundreds of users updating their free listings with unique content that google will reward you for. This is the power of allowing users to claim their listings on your website
The added benefit to you is the qualified lead that this new customer becomes. You now know that this listing owner is actively engaged by the listing on your website. They know how to use your website and find value in your platform. This is the type of customer you can approach for a paid listing or other advertising options in the future.
On our website FindMarijuana.ca, we have created listings in a range of categories. We then created an instagram page to communicate with the businesses represented in each listing. We messaged each company alerting them to their free listing. In the first 2 weeks of operation, we are seeing a 4% conversion via the claim listings component
Each listing has the button visible above the image. It is one of the first things a listing owner sees on their page. Customers have been contacting us with messages mostly focused on incomplete information. When we created the listings, we purposely gave them more information than competing websites, However, we did not fill in all possible fields. For example, we would only fill in one of their multiple social profiles. This strategy encourages them to simply login and add the missing content.
Inevitably, if your website is successful, the business represented in each listing on your website, will eventually see it. Whether its because of the business name or address, google will pick up the listing and show it for relevant searches. Once this business owner finds your website, you want to sell them on the opportunity to control the listing and take advantage of the traffic you are generating for them.
Allowing users to claim their listings will reduce the amount of work you need to put in to make money and grow your website. No longer do you need to reach out to every business owner individually (although that does help). Now you can simply leave the claim listing button on the listing and have the business owner do some of the work too.