With BePro Listings, its easy to upsell featured listings on your WordPress Directory. Users will pay extra for premium positioning of their listing on your website. In this continuation of our Monetizing WP series, we talk about how you can set this all up and optimize the income from your directory
When starting your directory, you will quickly notice that the lack of content is a big issue. You can:
- add listings one by one
- pay a developer to scrape google or other website with relevant info
- encourage companies to create their own listings on your website
Whichever route you choose, you should consider offering a FREE tier for submitting listings on your website. This encourages end users to submit a listing since the only cost to them is their time. This is a great way to grow your directory in general but definitely in its early stages
A free tier sets you up for an up sell. Users who believe in your platform will be willing to pay for premium positioning on your website. This benefits them since their listing is seen before others and is highlighted in some way. This drives more traffic to those listings that are paying you to keep the site alive
BEPRO LISTINGS SETUP
In this article we talk about how to setup payments. You can either charge users by category or a flat fee for a package of listings. With the category payment option selected in BePro Listings, you can simply edit the category and specify its price. From then on, once a user attempts to submit a listing in that category, they will be required to pay for it first
There are also other aspects you can setup like what happens after payment, is the listing immediately live or do you want to review it? BePro Listings comes with a lot of options. You will need to figure out which route works best for you and the types of customers you are trying to attract.
Its important to note that you should places this featured category in special places on your website. Our shortcode documenation shows how to put featured listings above all other records on the search page. You can also place the recent listings widget in your sidebar, selecting the featured category. Either way, customers should notice the benefits of being in a featured category
FORM BUILDER CAN HELP TOO
With the package payment option, you are able to specify the, number of listings, expiration date, etc. Users can then purchase the package. With the Form Builder installed, this feature becomes more useful, since each form can be featured as a package.
In this case, you can setup one package to contain the featured category and charge more for this package. Users interested in featured listings will purchase the package. This way, you can offer multiple package options to target different types of users and users at different price points
FREE LISTINGS ARE GREAT!
Don’t neglect free listings. Google loves sites with content. Even the free listings on your website will help you to make money. Imagine customers coming to your website for a popular business listing that isn’t paying. For one, you can approach that business with statistics about how you are driving traffic to them in hopes they upgrade. However, even if they never upgrade, you continue to benefit from the traffic. Google notices that visitors like your content regardless of if its free or paid
The more listings on your website, the more legit you seem. Businesses see their competitor on your website and often times will either also join, or even better, they will pay to get the advantage on their competitor.
On FindMarijuana.ca we call our featured category “featured”. However, you can name your category anything. You make those listings featured by how you setup the plugin.
One our website search page, its easy to see which listings are featured. Our BePro Business Directory theme make this easy. There is a section at the top of the page where the featured listings are showcased, above all other search results.
We also intend to eventually add the featured listings to the sidebar and make them the only listings available on the home page. This is all features powered by the theme and how the plugin is configured. As the website grows in the number of featured listings, these added measures will make sense. For now, we don’t have enough featured listings to take advantage of those placements. As we increase the amounts of placements for featured listings, we will also increase the price.
Growing your directory to the point where you make millions of dollars is possible. One of the first steps is deciding how to monetize your website. With BePro Listings we provide you with a few options to consider. Charging for access to featured positioning is a great way to monetize your website while still growing with Free listings