Instructor: James Jefferson

Video Tutorials

Course description

Welcome to our Video Upgrade course which includes the PDF and Videos for each chapter. You will find the pdf e-book in the Resource Documents link above. All subscription members get access to both the videos and e-book!

Are you ready to learn all the skills you need to learn and be ready for Artificial Intelligence in Digital Marketing? If the answer is “YES,” then continue reading.

Not only will you avoid many of the most common mistakes that people make when trying to learn and be ready for Artificial Intelligence in Digital Marketing, you’ll notice immediate positive results in your achievements.

This video course will help you to prepare, and explain a number of concepts: 

  • AI vs Machine Learning 
  • How to conduct SEO now that Google is an “AI first” company 
  • Chatbots 
  • Programmatic advertising 
  • Big data 
  • RankBrain 
  • Digital assistants 
  • Data science 
  • SQL 
  • Latent Semantic Indexing 
  • The future of internet marketing 

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. 

Course outline

Welcome to our 10 part video tutorial course on Artificial Intelligence in digital marketing. In the world today, it makes sense to utilize AI to add efficiencies to your marketing efforts.

before we go any further, we should first take a look at precisely what AI and machine learning actually are. These are two related but also distinct terms, which often get confused. Both will impact marketing but in different and unique

A while ago now, Google announced that it had become an AI-first company. While that might sound like meaningless marketing babble, the truth is that this determination actually has HUGE potential repercussions for marketers, businesses, and SEO. Firstly, what does Google mean by this?

Marketers and website owners need to make some changes to the way they do things. It’s no longer enough to find a keyword and repeat it a whole lot, you now need to work as though you’re speaking with an AI. And that means a couple of things.

You might hear the term “big data” thrown around a lot and not fully understand what is meant by it. In this chapter, you will be enlightened and learn how big data can help you and your business, both now and in the future.

As mentioned, computer vision is the ability for machines and computers to “see” by learning from huge data sets and machine learning. By observing countless images, a machine can learn to identify images in an object, or to navigate an environment without crashing into things. What does this mean for the future of SEO?

At its core, machine learning is about evolving. It’s about getting more and more data, to the point that it can make more accurate assertions. While face detection in images might start out poor, the system evolves and learns to the point where it becomes more accurate than a human

The key to success on the web is not just to gain traffic but also to control that traffic. What does that mean?

Chatbots are an increasingly popular tool for marketers, business owners, and webmasters. So what is a chatbot?

If you want to ensure you aren’t left behind by developments in AI and machine learning, then it may pay to learn relevant skills that you can use to implement your own strategies. At least by understanding the tools used in AI and machine learning, you will be able to navigate these new horizons and make smarter decisions for your business.

Over the course of this ebook, we’ve examined a large number of different types of AI and machine learning in the context of digital marketing.


Date: Add Artificial Intelligence to your Marketing Technology Stack was last modified: October 25th, 2020 by BePro Software Team Management at BeProSoftware.com

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