We are moving some of our websites from Google Cloud Platform (GCP) hosting to Amazon’s AWS cloud platform. Rookies may consider downloading files to their desktop and manually uploading them to the new server via FTP. Old school gurus would probably scp between two remote servers. In this article, we will review the Application Migration…
For our FolioProjects SaaS, we do not use Google Analytics for a range of reasons. We store visitor records in a relational database management system and share them with platform users. We capture a range of information about visitors including, the technology they are using to access the SaaS, their location, and the pages they…
For decades, social media marketing has contributed meaningful sales to businesses of all sizes across different sectors. However, data shows that online companies benefit more from buying ads on popular social networks. Local companies also enjoy considerable success advertising on social media. But social media marketing can be complicated, too. As social media marketing trends…
Social media marketing is an essential part of online marketing for many businesses. In Canada, at least 96% of all internet users use social media on their mobile phones. Considering the number of people that use social media on a daily basis, properly utilizing this channel can be highly lucrative. It can be a steady…
Are you looking forward to creating a newsletter for your Canadian e-commerce store, but failing miserably? Do you want to have a profitable marketing campaign with newsletters? Do you wish to give a boost to your email marketing strategy? If the answer to all these questions is yes, this is the right article for you. In…
The Canadian eCommerce industry is among the top performers worldwide, having raked in a total of $35 billion worth of revenue for the year ended 2021. Last year, the market realized a 14% growth, which in turn contributed to a 15% global eCommerce growth rate. That tells you how ripe the Canadian market is for…
Shopify and WooCommerce are excellent e-commerce platforms with unique features and capabilities. Many e-commerce practitioners consider each the perfect alternative for the other, but Shopify has clear strengths over WooCommerce in certain areas. And vice versa. Every online merchant with growth ambitions will choose one of these platforms. BuiltWith, a leading global website tech analysis…
What’s your main source of guests in your short-term rental (STR) business? Are you dependent on Airbnb alone like most other STR owners? Well, you might think “since it’s bringing me sufficient profits, why should I use other platforms?” But somewhere along the way, you may have heard that depending solely on Airbnb for your…
In many ways, starting a Canadian e-commerce business is no different from other businesses. The entrepreneur must obtain the requisite business licenses, decide on the most suitable way to organize the enterprise, and develop a feasible business plan. There are specific differences, however. For instance, the business won’t require a physical location beyond its registered…
If we have learned anything from SolarWinds hack in 2021 LastPass being hacked twice in 2022, or your favorite security software being hacked in 2023, is that many companies sell Security solutions with no measurable way of verifying this claim. In fact, most companies cannot accurately tell you why anything they sell is secure, yet…
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